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online business model

 is essential for a new start‑up online business to be 

successful. But it’s also important for existing businesses thinking about options to refine 

their business model or add new services to their offerings in the light of new opportunities 

made possible by the Internet. The Business Model Canvas developed by Osterwald and 

Pigneur (2010) is a valuable framework for summarising strategy for  online businesses . It 

was published as part of a co‑creation project involving 470 practitioners from 45 countries. 

It’s also available as an app and downloadable templates on the Business Model Generation 

site ( 

www.businessmodelgeneration.com

 ).   

  Portal 

  A website that acts as a 

gateway to information 

and services available on 

the Internet by providing 

search engines,

directories and other 

services such as 

personalised news or free 

email.