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Primary persona 

A representation of the typical website 

user, who is strategically important to the effectiveness  

of the site, but one whose needs are challenging to fulfil.

Privacy 

The right of an individual to control the 

information held about them by third parties.

Privacy and Electronic Communications 

Regulations (PECR) Act 

A law intended to control the 

distribution of email and other online communications 

including cookies.

Privacy statement 

Information on a website explaining 

how and why an individual’s data are collected, processed 

and stored.

Private B2B exchange 

A manufacturer or major 

supplier to different manufacturers creates a portal which 

is used for managing all aspects of procurement.

Private key 

See Encryption.

Process 

Part of a system that has a clearly defined 

purpose or objective and clearly defined inputs and 

outputs.