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Efficient consumer response (ECR) 

ECR is focussed 

on demand management aimed at creating and satisfying 

customer demand by optimising product assortment 

strategies, promotions, and new product introductions.  

It creates operational efficiencies and costs savings in the 

supply chain through reducing inventories and deliveries.

Electronic channel service contribution 

The 

proportion of  service-  type processes that are completed 

using electronic channels.

Electronic channel strategies 

Define how a 

company should set specific objectives and develop 

specific differential strategies for communicating with  

its customers and partners through electronic media  

such as the Internet, emails and wireless media.

Electronic commerce ( e-  commerce) 

All 

electronically mediated information exchanges between 

an organisation and its external stakeholders. See  Sell-  side 

and   Buy-  side   e-  commerce.