A01 chaf6542 06 se fm indd

 Co-  opetition 

Interactions between competitors and 

marketplace intermediaries which can mutually improve 

the attractiveness of a marketplace.

Core competencies 

Resources, including skills or 

technologies, that provide a particular benefit to customers.

Core product 

The fundamental features of the product 

that meet the user’s needs.

Cost per acquisition (CPA) 

The cost of acquiring a 

new customer. Typically limited to the communications 

cost and refers to cost per sale for new customers. May 

also refer to other outcomes such as cost per quote or 

enquiry.