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Digital marketing

This has a similar 

meaning to ‘electronic 

marketing’ – both 

describe the management 

and execution of 

marketing using 

electronic media such 

as the web, email, IP 

TV and mobile media in 

conjunction with digital 

data about customers’ 

characteristics and 

behaviour.

● 

The Hitwise Data Centers (e.g. www.hitwise.com/us/resources/data‑center) available 

for Australia, Canada, France, Hong Kong, Singapore, New Zealand, UK, and US.

Visit each of the sites below and then indicate which of the five categories of online 

presence are their primary and secondary focus:

1 

Transactional e‑commerce site.

2 

 Services‑  oriented   relationship‑  building  website.

3 

 Brand‑  building  site.

4 

Portal or media site.