A01 chaf6542 06 se fm indd

  Search‑  engine‑  related  links 

  ClickZ   ( 

www.clickz.com/

 ) An excellent collection of articles on online marketing commu-

nications. US-focussed. Relevant sections for this chapter include: affiliate marketing, 

advertising technology, email marketing, media buying. 

  Searchenginewatch   ( 

www.searchenginewatch.com

 ) A complete resource on SEO and PPC 

marketing. 

  Webmasterworld   ( 

www.webmasterworld.com

 ) A forum where search practitioners discuss 

best  practice.  

  CRM and database marketing 

  CRM Today   ( 

www.crm2day.com

 ) A portal with articles about the practical aspects of 

deploying CRM technology. 

  Direct Marketing Association UK   ( 

www.dma.org.uk

 ) Source of up-to-date data protection 

advice and how-to guides about online direct marketing. 

  Jim Novo   ( 

www.jimnovo.com

 ) A site by a US consultant that has a lot of detail on tech-

niques to profile customers online. 

  MyCustomer.com   ( 

www.mycustomer.com 

) A media site focussing on customer relation-

ship marketing techniques and tools. 

  Peppers and Rogers  One-to-one marketing website ( 

www.1to1.com

 ) A site containing a lot 

of information on the techniques and tools of relationship marketing. 

  Permission marketing   ( 

www.permission.com

 ) Site supporting book by Seth Godin of 

Yahoo! on permission marketing. No content, but four sample chapters.    

        Web  links 

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