A01 chaf6542 06 se fm indd

Terrorist

Evangelist

Zone of affection

Zone of indifference

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Part 2  Strategy and applications

the benefits of new technologies such as mobile commerce and recommends suppliers of 

Internet services. Many such communities work because they are independent of suppliers, so 

it may be difficult to introduce these types of facilities on to a corporate site. Finally, traditional 

sales promotion techniques translate well to the Internet. RS Components use Product of the 

Week or Month to discount some items and offer competitions and prize draws to encourage 

repeat visits. These are often publicised in offline  mail-  outs to encourage repeat visits.