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Interactive ad targeting options

Online ads can be targeted through placing ads:

1 

On a particular type of site (or part of site) which has a specific visitor profile or type of 

content. So a car manufacturer can place ads on the home page of Handbag.com to appeal 

to a young female audience. A financial services provider can place an ad in the money 

section of the site to target those interested in these products. To reach large  mass-  market 

audiences, place an ad on a large portal home page such as MSN which has millions of 

Ad serving

The term for displaying 

an advertisement on 

a website. Often the 

advertisement will be 

served from a web server 

different from the site on 

which it is placed.