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Analytics/Results: Be this sentiment or engagement levels, reporting on results/ 

analytics needs to be regular, managed and analysed in order to adapt future strategy.

Technology advancements: Social media platforms are changing all the time; because of 

this it is imperative that we understand and gain knowledge of how these advancements/

changes will affect our business’s social media presence going forward. For example, the 

development of Facebook’s iframes in March this year [2013] opened up a great opportu‑

nity for us to integrate our website’s core offers into our Facebook page.