A01 chaf6542 06 se fm indd

Examination questions

1 

Outline the stages involved in developing a strategic digital marketing plan.

2 

Explain what is meant by the Internet contribution and outline how companies will 

decide on a realistic objective.

3 

What opportunities may there be to vary the Price and Place components of the 

marketing mix when delivering services through the Internet?

4 

What is a complementary Internet channel strategy and for which companies will 

this be most appropriate?

5 

What different aspects of digital marketing should be monitored as part of control‑

ling digital marketing? Name three examples of how technology can be used to 

assist monitoring.

6 

Explain the strategic options available for a company currently selling the majority 

of its products in a single country for product and marketplace positioning.

7 

What do the concepts of reintermediation and disintermediation imply for the tactics 

a company employs for the Promotion and Place elements of the marketing mix?

8 

Outline how the electronic medium requires different tactics for effective marketing 

communications.

M08_CHAF6542_06_SE_C08.indd   384

7/23/14   1:51 PM

---

385