A01 chaf6542 06 se fm indd

Content strategy

It is evident that a compelling OVP demands exceptional, compelling content and a compel-

ling experience provided for customers through the website and other online presence on 

blogs, social networking sites and through mobile platforms. Today, by content we not only 

refer to the combination of static content forming web pages, but also dynamic rich media 

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Part 2  Strategy and applications

content which encourages interaction. Videos, podcasts,  user-  generated content and interac-

tive product selectors should also be considered as content which should be refined to engage 

issues.

You can see the challenge