A01 chaf6542 06 se fm indd

3 

Content syndication. Content can be syndicated to different type of sites through feeds, 

APIs, microformats or direct submission by email. Content can be embedded in sites 

through widgets displaying information delivered by a feed.

4 

Content participation. Effective content today is not simply delivered for static consump-

tion, it should enable commenting, ratings and reviews. These also need to be monitored 

and managed both in the original location and where they are discussed elsewhere.

5 

Content access platform. The different digital access platforms such as desktops and 

laptops of different screen resolution and mobile devices. Paper is also a content access 

platform for print media.

Digital marketing

Achieving marketing 

objectives through 

use of electronic 

communications 

technology.