A01 chaf6542 06 se fm indd

Questions

1 

Summarise Sandvik Steel’s digital business 

strategy as described in the article.

2 

Suggest why the proportion of online purchases 

varies in the different countries in which Sandvik 

trades.

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Part 2 Strategy and applications

Activity 5.2

Assessing the significance of digital channels

Purpose

To illustrate the issues involved with assessing the suitability of the Internet for 

e‑commerce.

Activity

For each of the following products and services, assess the suitability of the Internet 

for delivery of the product or service and position it on the grid in Figure 5.16, with 

justification, and make estimates in Table 5.7 for the direct and indirect online revenue 

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Chapter 5  Digital business strategy

contribution in two, five and ten years’ time for different products in your country. 

Choose specific products within each category.

No suggested answer supplied.

Figure 5.16

Grid of product suitability against market adoption for transactional 

e‑commerce (online purchase)