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How can digital business create business value?

As Chaffey and White (2010) have emphasised, much of the organisational value created by 

digital business is due to more effective use of information and technology to deliver new 

 value-  adding services and integrations between processes across the value chain. The strate-

gic importance of business information management in an organisation can be reviewed and 

communicated as part of the vision using Figure 5.12. This analytic tool, devised by Professor 

Don Marchand, shows different ways in which digital business can generate value for organi-

sations. The main methods are: