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1

Strategic analysis

External

environment

Internal

resources

Digital business specific techniques

• Stage models of digital business development

• Assessing sell-side, buy-side and value-network opportunities and threats

• Social

• Legal and ethical

• Economic

• Political

• Technological

Techniques (Ch 4)

• Resource analysis

• Portfolio analysis

• SWOT analysis

• Demand analysis

• Competitor analysis

Techniques (Chs 5, 8)

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The wider environment ( macro-  environment) in which a company operates (this includes 

the social, legal, economic and political factors reviewed in Chapter 4).

These are summarised in Figure 5.6. For the effective, responsive digital business, as explained 

earlier, it is essential that situation analysis or environmental scanning be a continuous pro-

cess with clearly identified responsibilities for performing the scanning and acting on the 

knowledge acquired.