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Chapter 5  Digital business strategy

Strategy process models for digital business

Before developing any type of strategy, a management team needs to agree the process they 

will follow for generating and then implementing the strategy. A 

strategy process model

 

provides a framework that gives a logical sequence to follow to ensure inclusion of all key 

activities of digital business strategy development. It also ensures that 

digital business strategy can be evolved as part of a process of continuous 

improvement.

Before the advent of digital business, many strategy process models had 

been put forward for developing business and marketing strategies. To 

what extent can management teams apply these models to digital busi-

ness strategy development? Although strategy process models differ in 

emphasis and terminology, they all have common elements. Complete 

Activity 5.1 to discuss what these common elements are.