A01 chaf6542 06 se fm indd

Insurance/energy sales. Website – neither mobile app nor mobile site. In this par‑

ticular case I think the best option is to provide a solidly usable, accessible web 

sales capability that works well across devices. Rather than building separate sites/

capabilities for separate devices I prefer to ensure the basis of the experience is 

optimised – this principle ensures that  device‑  specificity doesn’t catch me  off‑ 

 guard: sales websites I have managed worked well on iPhone the day it came out 

as they were built of solid principles and standards that apply across devices. I do 

use extensively the principles of progressive enhancement to provide a great expe‑

rience to segments of people on particular channels/devices such as modern PC 

browsers and mobile browsers. However, the underlying principle of a solid, acces‑

sible, easy to use site has never let me down.

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