A01 chaf6542 06 se fm indd

Part 1  Introduction

  

Activity 4.5

 

Overcoming SME resistance to international e‑commerce 

  Purpose 

 To highlight barriers to exporting amongst SMEs and suggest measures by which they 

may be overcome by governments.  

  Activity 

 For each of the four barriers to internationalisation given in  Table   4.5   , suggest the man‑

agement reasons why the barriers may exist and actions that governments can take to 

overcome these barriers. Evaluate how well the government in your country communi‑

cates the benefits of e‑commerce through education and training. 

 Answers to activities can be found at   www.pearsoned.co.uk/chaffey