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Types of cookies

The main cookie types are:

● 

Persistent cookies

 – these stay on a user’s computer between multiple sessions 

and are most valuable for marketers to identify repeat visits to sites.

● 

Temporary or session cookies

 – single session – useful for tracking within pages 

of a session such as on an e‑commerce site.

● 

 First-  party  cookies

 – served by the site you are currently using – typical for 

e‑commerce sites. These can be persistent or session cookies.

● 

 Third-  party  cookies

 – served by another site to the one you are viewing – typical 

for portals where an ad network will track remotely or where the web analytics soft‑

ware places a cookie. These are typically persistent cookies.

Persistent cookies

Cookies that remain 

on the computer after 

a visitor session has 

ended. Used to recognise 

returning visitors.

Session cookies

Cookies used to manage 

a single visitor session.