A01 chaf6542 06 se fm indd

Purpose

To illustrate innovation in online business models and communications approaches.

Questions

1 

Think about the innovation that you have witnessed during the time you have used 

the Internet and World Wide Web. What would you say are the main sites used in 

your country which have changed the way we spend our time or buy online?

M01_CHAF6542_06_SE_C01.indd   5

7/23/14   11:07 AM

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Part 1  Introduction

  The impact of electronic communications on traditional businesses 

 During the period shown in  Table   1.1    managers at established businesses have had to deter-

mine how to apply new electronic communications technologies to transform their organisa-

tions. As we will see later in this chapter, existing businesses have evolved their approaches to 

digital business through a series of stages. Innovation is relentless, with the continuous intro-

duction of new technologies, new business models and new communications approaches. 

So all organisations have to review new electronic and  Internet-  based communications 

approaches for their potential to make their business more competitive and also manage 

ongoing risks such as security and performance. For example, many businesses are reviewing 

the benefits, costs and risks of digital business technologies they are currently implementing 

as part of