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Assessing online businesses

As with all new companies, it is difficult for investors to assess the  long‑  term sustainability of  start‑ 

 ups. There are a number of approaches that can be used to assess the success and sustainability of 

these companies. There have been many examples where it has been suggested that  dot‑  com com‑

panies have been overvalued by investors who are keen to make a fast return from their invest‑

ments. There were some clear anomalies if traditional companies are compared to  dot‑  coms.