A01 chaf6542 06 se fm indd

  Search  engines, 

spiders and robots 

  Automatic  tools  known 

as ‘spiders’ or ‘robots’ 

index registered sites. 

Users search this by 

typing keywords and are 

presented with a list of 

pages.   

  Business models for e‑commerce 

  Online  business 

model 

  A summary of how a 

company will generate 

a profit identifying its 

core product or service 

value proposition, target 

customers in different 

markets, position in 

the competitive online 

marketplace or value 

chain and its projections 

for revenue and costs.   

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Chapter 2  Marketplace analysis for e‑commerce

The main sections of the canvas in a logical order to consider them are: