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Adaptive mobile web design 

Generally a more 

sophisticated approach than Responsive web design that 

involves delivering an experience optimised for handsets 

targeted and splits the code and processing to render on 

different devices between the client and the server.

Affiliate 

A company promoting a merchant typically 

through a  commission-  based arrangement either directly 

or through an affiliate network.

Affiliate marketing 

A   commission-  based  arrangement 

where an  e-  tailer pays sites that link to it for sales, leads 

( CPA-  based)  or  less  commonly  visitors  ( CPC-  based).

Affiliate networks 

An  e-  tailer pays commission on 

sales referred from other sites.

Agents 

Software programs that assist humans by 

automatically gathering information from the Internet or 

exchanging data with other agents based on parameters 

supplied by the user.