get of the gates fast and be able to start the critical process of cultural shift with
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Chapter 12 Digital business service implementation and optimisation
easily understandable experiments. Then you can move to the 1.8 billion combina-
tion page test.
2
For the highest impact, try dramatic differences in your test versions. Trying
shades of blue might sound interesting but the test might take a very, very long time
to provide you with statistically significant differences. But trying a page with only
text and one with text and images might get you on the path to understanding your
customers faster.
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