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  Marketplace  challenges 

 The main marketplace challenges faced by i-to-i are: 

   Increasing its presence and conversion effectiveness 

in a competitive market in different geographies:  

  i-to-i has good exposure in the UK, its primary mar-

ket, but operates in a cluttered marketplace with price 

being the main differentiator (products are similar and 

some competitors are just as established etc.).  

  Research suggests that there is good opportunity 

within the US, but exposure is more limited because 

of the cost of  pay-  per-  click advertising and because 

presence in natural search favours the US.  

  Rest-of-world sales (outside of UK, USA, Canada, 

Ireland/Europe, Australia, New Zealand) are increasing 

and this is believed to be a growing market. i-to-i seeks 

to penetrate these markets, but in a  cost-  effective way 

that will not distract attention from main markets.  

 

 

Increasing demand through reaching and educat-

ing those considering travel who are not aware of 

TEFL courses and the opportunities they unlock. 

For example, many will look for casual work in other 

countries, e.g. in bars or in agriculture, but will be 

unaware  of TEFL.