A01 chaf6542 06 se fm indd


  Production workflows



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[Chaffey, Dave] Digital business and E-commerce 2nd book



Production workflows.  Customer-  facing or  supplier-  facing workflows such as an 

 intranet-   or  extranet-  based customer support database and stock management system 

integrated with a supplier’s system.

Flow process charts

A simple flow chart is a good starting point for describing the sequence of activities of a 

workflow. Despite their simplicity, flow charts are effective in that they are easy to under-

stand by  non-  technical staff and also they highlight bottlenecks and inefficiencies. Flow pro-

cess charts are used commonly when solving digital business problems, whether in the front 

office or the back office. Each symbol in the chart refers to a particular operation within the 

overall process. An explanation of the symbols used in flow process chart analysis is shown 

in Figure 11.3. Box 11.1 and Figure 11.4 show one way of laying out flow process charts. 

Another example of how flow process charts are applied in practice using a tabular arrange-

ment is presented in Activity 11.2. An example of how tabular flow process charts can be 

applied to e-procurement analysis is given in Chapter 7 (p. 301).

Box 11.1


Use of flow process charts for design of workflow systems

In this example mortgage (loan) applications are received by post. It is then necessary 

to identify new applications and supporting documentation for applications already 

received. (This is a decision point indicated by a  diamond-  shaped decision box.) 

New applications are keyed into the workflow system as a new case and the original 

form is scanned in for reference (these are processes shown as circles on the chart). 

Supporting material such as ID (driving licences) and letters from employers are also 

scanned in. A team member will then assign or associate all scanned images of mate-

rial which has been scanned in to a particular case. Assigning new documents (assign-

ment tasks) is always the most important task, so these need to be automatically 

placed by the software at the head of the workflow queue. Once assigned the docu-

ments will need to be actioned (action tasks) by the operator, so according to the type 

of document and when it needs to be chased the workflow system will assign a priority 

to the task and place it in the workflow queue. Team members will then have to action 

tasks from the workflow queue which are prioritised according to date. Processing 

an action task will usually involve phoning the customer for clarification or writing a 

letter to request additional information. After this has been achieved the operator will 

mark the item as complete and a new workflow task will be created if necessary: for 

example, to follow up if a letter is not received within ten days.

This diagram is also useful for summarising system design since it can identify dif-

ferent modules of a system and the hardware and software necessary to support these 

modules. In this case some of the modules are:

● 

Scan document (scanner and scanning software)



● 

Associate document to customer case (link to customer database)

● 

Prioritise document (specialised workflow module)



● 

Review document (link to customer database)

● 

Contact customer (link to phone system and letter printer).



M11_CHAF6542_06_SE_C11.indd   525

7/23/14   1:26 PM




526

Part 3  Implementation

Figure 11.3

Symbols used for flow process charts

Transportation

Delay

Processing



Decision

Inspection/

measurement

Inbound


goods

Movement of

physical goods

or information

such as a memo

transported

by post

Occurs when

processing is

delayed through

lack of resources

Activity or task

such as entering

data or emailing

customer

Process flow can

split according to

whether the

choice is Y or N

Goods or


information have

to be evaluated,

for example,

a quality check

Information or

goods coming

into a company

Figure 11.4

Flow process chart showing the main operations performed by users when working using 

workflow software

Key in

application



Yes

No

No



No

Categorise

Mail

in

Awaiting



sorting

Ye

s



New

application?

Scan-in

documentation

Associate

to

case



Action

priority


task from

queue


Assign

priority


according

to date


Yes

Mark item

complete

Mark item

complete

Last task

for case?

Ye

s



Ye

s

No



Is info

available?

Phone to

request


more info

Write to


request

additional

info

Authorised?



Manager

checks


More

information

required?


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