Senior management involvement
Cope and Waddell (2001) have assessed the role of leadership style in e‑commerce imple‑
mentations. They assessed the most common approaches to e‑commerce implementation,
distinguishing between these approaches:
●
Collaborative – widespread participation of employees occurs to define the changes
required and techniques to achieve them.
●
Consultative – management takes the final decision, after calling on some employees for
input.
Figure 10.10
Options for location of control of e-commerce
Source: E-consultancy (2005).
Senior
management
IT
Direction?
Direction?
SC
Corp
Comms or
Marketing
SC
EC
Business
or Brand
1..n*
SC
Finance
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