Interactive ad targeting options
Online ads can be targeted through placing ads:
1
On a particular type of site (or part of site) which has a specific visitor profile or type of
content. So a car manufacturer can place ads on the home page of Handbag.com to appeal
to a young female audience. A financial services provider can place an ad in the money
section of the site to target those interested in these products. To reach large mass- market
audiences, place an ad on a large portal home page such as MSN which has millions of
Ad serving
The term for displaying
an advertisement on
a website. Often the
advertisement will be
served from a web server
different from the site on
which it is placed.
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