A01 chaf6542 06 se fm indd

1 

Marketing. Monitoring, analysis and response of customer conversations through social 

listening tools. I think the report misses a discussion on integration of social marketing 

into other campaign tactics such as email marketing.

2 

Sales. Understanding where prospects are discussing selection of products and services 

offered by you and competitors and determining the best way to get involved in the con-

versation to influence sales and generate leads. Within B2B, Linked In is an obvious loca-

tion that should be monitored.