Chapter 8 Digital marketing
Ansoff, H. (1957) Strategies for diversification. Harvard Business Review, September–
October, 113– 24.
Azumah, G., Loh, S. and McGuire, S. (2005) E-organisation and its future implication for
SMEs. Production Planning and Control, 16(6), September, 555– 62.
Baker, W., Marn, M. and Zawada, C. (2001) Price smarter on the Net. Harvard Business
Review, February, 2– 7.
Baye, M., Gatti, J., Kattuman, P. and Morgan, J, (2007) Dashboard for online pricing. The
California Management Review, Fall, 50(1), 202– 16.
Bazett, M., Bowden, I., Love, J., Street, R. and Wilson, H. (2005) Measuring multichannel
effectiveness using the balanced scorecard. Interactive Marketing, 6(3), 224– 31.
Booms, B. and Bitner, M. (1981) Marketing strategies and organization structure for ser-
vice firms. In Marketing of Services, eds J. Donelly and W. George, American Marketing
Association, New York.
Brynjolfsson, E., Smith, D. and Hu, Y. (2003) Consumer surplus in the digital economy: estimat-
ing the value of increased product variety at online booksellers, Management Science, 49(11),
1580– 96:
http://ebusiness.mit.edu/research/papers/176_ErikB_OnlineBooksellers2.pdf
.
Chaffey, D. (2000) Achieving success in Internet marketing. Marketing Review, 1, 1– 23.
Chaffey, D. and Ellis- Chadwick, F. (2012) Digital Marketing: Strategy, Implementation and
Practice, 5th edn. Financial Times Prentice Hall, Harlow.
Chaffey, D. and Smith, P. (2008) EMarketing Excellence. Planning and Optimising Your
Digital Marketing, 3rd edn. Butterworth- Heinemann, Oxford.
Chaffey, D., Mayer, R., Johnston, K. and Ellis- Chadwick, F. (2009) Internet Marketing:
Strategy, Implementation and Practice, 4th edn. Financial Times Prentice Hall, Harlow.
Christodoulides, G. and de Chernatony, L. (2004) Dimensionalising on- and offline brands’
composite equity.
Journal of Product and Brand Management, 13(3), 168– 79.
Dayal, S., Landesberg, H. and Zeissberg, M. (2000) Building digital brands. McKinsey
Quarterly, no. 2.
de Chernatony, L. (2001) Succeeding with brands on the Internet. Journal of Brand
Management, 8(3), 186– 95.
de Chernatony, L. and McDonald, M. (1992) Creating Powerful Brands. Butterworth-
Heinemann, Oxford.
Deighton, J. (1996) The future of interactive marketing. Harvard Business Review, November–
December, 151– 62.
de Kare- Silver, M. (2000) EShock 2000. The Electronic Shopping Revolution: Strategies for
Retailers and Manufacturers. Macmillan, London.
Dibb, S., Simkin, L., Pride, W. and Ferrell, O. (2000) Marketing. Concepts and Strategies,
4th edn. Houghton Mifflin, Boston.
E-consultancy (2008) Managing Digital Teams. Integrating digital marketing into your organ-
isation. 60-page report. Author: Dave Chaffey. Available from
www.econsultancy.com
.
Emiliani, V. (2001) Business-to-business online auctions: key issues for purchasing process
improvement. Supply Chain Management: An International Journal, 5(4), 176– 86.
Erdem, T., Swait, J. and Louviere, J. (2002) The impact of brand credibility on consumer
price sensitivity, International Journal of Research in Marketing, 19(1), 1– 19.
Frazier, G. (1999) Organising and managing channels of distribution. Journal of the Academy
of Marketing Science, 27(2), 222– 40.
Ghosh, S. (1998) Making business sense of the Internet. Harvard Business Review, March–
April, 126– 35.
Gladwell, M. (2000) The Tipping Point: How Little Things can Make a Big Difference. Little,
Brown, New York.
Hoffman, D.L. and Novak, T.P. (1997) A new marketing paradigm for electronic commerce.
The Information Society, Special issue on electronic commerce, 13 ( January– March),
43– 54.
IEE (2003) Amazon.com recommendations: item-to-item collaborative filtering. Internet
Computing, January– February, 76– 80.
M08_CHAF6542_06_SE_C08.indd 385
7/23/14 1:51 PM
386
Part 2 Strategy and applications
Jevons, C. and Gabbot, M. (2000) Trust, brand equity and brand reality in Internet business
relationships: An interdisciplinary approach. Journal of Marketing Management, 16, 619– 34.
Johnson, E., Moe, W., Fader, P., Bellman, S. and Lohse, G. (2004) On the depth and dynam-
ics of online search behavior. Management Science, 50(3), 299– 308.
Lautenborn, R. (1990) New marketing litany: 4Ps passes, 4Cs takeovers. Advertising Age,
1 October, 26.
Marketer (2009) Shelf Life, a profile of Anna Rafferty, October 2009. The Marketer CIM
member magazine:
www.themarketer.co.uk/archives/interviews/profiles/ shelf- life/
.
Marketer (2013) Mobilising the Fleet. Interview with Peter Duffy, published May 2013.
www.
themarketer.co.uk/in-practice/profiles/ mobilising- the- fleet/
.
McCarthy, J. (1960) Basic Marketing: A Managerial Approach. Irwin, Homewood, IL.
McDonald, M. and Wilson, H. (1999) Digital marketing: Improving Marketing Effectiveness
in a Digital World. Financial Times Prentice Hall, Harlow.
Marsden, P. (2004) Tipping point marketing: a primer. Brand strategy, April.
Morris, R.J. and Martin, C.L. (2000) Beanie Babies: a case study in the engineering of a high
involvement/ relationship- prone brand. Journal of Product and Brand Management, 9(2),
78– 98.
Quelch, J. and Klein, L. (1996) The Internet and international marketing. Sloan Management
Review, Spring, 60– 75.
Ries, A. and Ries, L. (2000) The 11 Immutable Laws of Internet Branding. HarperCollins
Business, London.
Seybold, P. (1999) Customers.com. Century Business Books, Random House, London.
Simon, Herbert A. (1957) Models of Man. Wiley, New York.
Smart Insights (2010) Website Feedback Tools Review. Author, Dave Chaffey. Available
from
http://bit.ly/smartfeedback
.
Smart Insights (2012) The Content Marketing Matrix. Blog post by Danyl Bosomworth pub-
lished 16th May 2013. Available from
http://bit.ly/smartercontent
.
Smith, P. (1999) Marketing Communications: An Integrated Approach, 2nd edn. Kogan Page,
London.
Smith, P. and Chaffey, D. (2001) Digital Marketing Excellence at the Heart of E-Business.
Butterworth- Heinemann, Oxford.
Sultan, F. and Rohm, A. (2004) The evolving role of the Internet in marketing strategy.
Journal of Interactive Marketing, 19(2), Spring.
Variani, V. and Vaturi, D. (2000) Marketing lessons from e-failures. McKinsey Quarterly, no. 4,
86– 97.
Xing, X., Yang, S. and Tang, F. (2006) A comparison of time- varying online price and price
dispersion between multichannel and dotcom DVD retailers. Journal of Interactive
Marketing 20(2), 3– 20.
Web links
Do'stlaringiz bilan baham: |