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Private B2B 

exchanges

A manufacturer or major 

supplier to different 

manufacturers creates a 

portal which is used for 

managing all aspects of 

procurement.

Case Study 7.2

Covisint – a typical history of a B2B marketplace?

This case studies a successful marketplace to prompt 

learning about what makes such a marketplace effec‑

tive. It also illustrates the importance of online bidding in 

some industries.

The Covisint marketplace was originally created by 

Ford, GM and DaimlerChrysler (www.covisint.com). 

Today, Covisint is not a marketplace, but is described 

by its owners Compuware as a ‘connectivity solution’. 

Its service is still used by motor manufacturers, although 

they now don’t use a single marketplace, rather each 

manufacturer uses technology to access its suppliers 

direct.