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Different types of  sell‑  side e‑commerce

 Sell-  side e-commerce doesn’t only involve selling products online, but also involves using 

digital technologies to market services using a range of techniques (which we will explore in 

Chapters 8 and 9). Not every product is suitable for sale online, so the way in which a website is 

used to market products will vary. It is useful to review these five main types of online presence 

for  sell-  side e-commerce, each of which has different objectives and is appropriate for differ-

ent markets. These are not  clear-  cut website categories since any company may combine these 

types, but with a change in emphasis according to the market they serve. As you review web-

sites, note how organisations have different parts of the site focussing on these five functions: