3
Financial measures. Traditional measures such as turnover, costs, profitability and return on
capital employed. For publicly quoted companies this measure is key to shareholder value.
Example measures from Halifax Bank: gross receipts (£), mortgage offers (£), loans (£).
4
Learning and growth: innovation and staff development. Innovation can be measured by
change in value through time (employee value, shareholder value, percentage and value of
sales from new products).
For each of these four areas management teams will define objectives, specific measures,
targets and initiatives to achieve these targets. For some companies, such as Skandia Life, the
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