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Strategic analysis

  or situation analysis involves review of: 

   

● 

  Th e internal resources and processes of the company to assess its digital business capabili-

ties and results to date in the context of a review of its activity in the marketplace.  

  

● 

  Th e immediate competitive environment ( micro-  environment), including customer 

demand and behaviour, competitor activity, marketplace structure and relationships with 

suppliers,  partners  and  intermediaries  (as  described  in   Chapter   2   ).  

  Strategic  analysis

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Chapter 5  Digital business strategy

Figure 5.6

Elements of strategic situation analysis for the digital business