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1 

Establish a brand in e-commerce both domestically and internationally.

2 

Transform existing businesses.

3 

Foster e-commerce creation and growth.

4 

Expand the e-commerce talent pool (skills).

5 

Provide leadership in international e-commerce policy development.

6 

Government online should be a priority.

These goals are typical for many countries and specific targets are set for the proportion of 

people and businesses that have access, including public access points for those who can-

not currently afford the technology. Managers who are aware of these initiatives can tap 

into sources of funding for development or free training to support their online initiatives. 

Alternatively, there may be incentives such as tax breaks.

The European Commission (EC) provides some other examples of the role of government 

organisations in promoting and regulating e-commerce:

● 

The EC Information Society initiative was launched in 1998 with the aims of increasing 

public awareness of the impact of the