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Privacy and Electronic 

Communications Regulations (PECR) Act

 (update in force from 2012). Consumer 

marketers in the UK also need to heed the Code of Advertising Practice from the 

Advertising Standards Agency (ASA CAP code,  www.cap.org.uk/ Advertising‑  Codes.

aspx). This has broadly similar aims and places similar restrictions on marketers to the 

PECR law.

The PECR law is a surprisingly accessible and  common‑  sense document – many 

marketers will be practising similar principles already. Clauses 22 to 24 are the main 

clauses relevant to email communications. The PECR law:

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