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Content ownership model

For many intranet owners, the model for content owner-

ship is a key point of focus. With JCintra, our philosophy 

(successfully so far) has been:

1 

If someone isn’t willing to maintain a piece of con-

tent, it can’t be that important to the business.

2 

We happily show people how to do things with the 

site, but we don’t do it for them.

3 

Occasionally we highlight sections of the site on 

the home page, which is a great way to drive the de 

facto owners to clean it up a little.

4 

We encourage people to have high expectations 

for content on the intranet. If something is missing, 

please report it to the appropriate area of the busi-

ness, or better still, add it for them.

5 

The answer to verbal queries for many departments 

has become, ‘it’s on JCintra’. This reminds people 

to search first and ask later.

6 

In the end, the quality of content in an area is a 

reflection on the de facto department owner, not the 

intranet itself.

As a result, we’ve seen some departments embrace the 

intranet in a big way, while others don’t update content as 

much as we’d like. As expected, service areas of the busi-

ness have been strong adopters, which means the main 

areas of intranet content have been well maintained.

We’ve not yet adopted a formal content review pro-

cess, but believe this will become more important in the 

next year of the site’s life.