A step by step tool for top achievers

THE CONSCIOUS AND SUBCONSCIOUS MIND
Remember, our conscious mind has the ability to think. It can accept or reject. But the
subconscious only accepts, it makes no distinction regarding input. If we feed our mind
with thoughts of fear, doubt, and hate, the auto-suggestions will activate and translate
those things into reality. The subconscious is the data bank. Of the two, the
subconscious is more powerful. The subconscious is like the automobile while the
conscious is like the driver. The power is in the automobile but the control is with the
driver.
The subconscious mind can work for or against us. It is not rational. When we are not
successful we need to reprogram the subconscious.
The subconscious mind is like a garden; it doesn't care what you plant. It is neutral; it has
no preferences. But if you plant good seeds, you will have a good garden; otherwise you
will have a wild growth of weeds. I'd go a step further to say, even when you plant good
seeds, weeds still grow and the weeding process must continue constantly.
The human mind is no different. Remember, positive and negative thoughts can't occupy
the mind simultaneously.
Companies spend close to a million dollars for a 30second ad during a major event.
Obviously, they are getting.results. We see an ad for a particular brand of soft drink or
toothpaste and we go to the supermarket and buy that brand. We don't want any soft
drink but only that brand. Why? Because we are programmed and act accordingly.

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In order to succeed, we need to get programmed in a positive way.
* source: "As in Selling Power", National Times, March 1996, p. 40.