8 authors, including: Samia Sarkis Living Reefs Foundation 13

‘Willingness to Pay’ by Tourists

Results indicate that 68% of all tourists visiting Bermuda are – in principle – willing to pay, in addition to their current expenses, to fund activities to preserve Bermuda’s coral reefs. The average cruise ship tourist is willing to pay US$28 per visit to Bermuda and the average airplane tourist is will- ing to pay markedly less, US$19. Extrapolating this informa- tion to a yearly basis, using the number of visitors recorded in 2007, a total sum of US$15.6 million – US$5.9 million from the air tourism sector, and US$9.7 million from the cruise ship sector- is potentially available for the conservation of Bermuda’s coral reefs.