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4b Read and choose the correct word. (5x2=10)
e.g. This is a story about the king who liked/did not like new clothes very much.
1) The two tailors could not sew but they said that they could/could not make a
beautiful suit.
2) The tailors did not use/used real material.
3) The minister could/could not see the new suit.
4) People could/could not see the king’s new costume.
5) The king was/was not clever.
Answer key: 1) could; 2) use; 3) could not; 4) could not; 5) was not
Total = 50 points
102
The list of new active and passive vocabulary
Unit 5
actually adv
atlas n
attractive adj
basket n
be made of
brave adj
cardigan n
casual adj
character n
checked adj
cloth n
clothes n
cotton adj, n
culture n
describe v
embroidered adj
embroidery n
even if adv
fashion n
fi t v
fi tting room n
fl annel adj, n
fl at adj
fl oral adj
formal adj
glass n
high-heeled adj
hip hop n
include v
knew past of know
latest adj
leather adj, n
long-sleeved adj
look for v+prep
metal n, adj
most adj
neat adj
neatly adv
one by one
pay attention v+n
personal adj
plain adj
polka-dotted adj
polyester n
reason n
saying n
scarf n
sell v
seller n
shoes n
short-sleeved adj
silk adj, n
size n
socks n
sold past, pp of sell
striped adj
suit v
sweater n
take a size v+n
taste n
threw past of throw
try on v
way of life
well-dressed adj
what is it made of?
woke past of wake
wood n
Home Reading 5
army n
arrow n
be afraid of smb., smth.
boots n
bow n
bowman n
bull’s eye
catch v
close v, adj
danger n
fi nd out v
fl ew past of fl y
get v
guard n, v
hunt v
join v
kept past, pp of keep
land n
land v
leave v
left past, pp of leave
let v
line up v
merry adj
prison n
pull off v
quick adj
royal adj
rule v
sheriff n
shoot v
shot past, pp of shoot
shout v
sire n
take a shot
target n
that’s why
told past, pp of tell
too adv
wore past of wear
103
Unit 6 What we wear
Inquiry question:
What makes us want to buy products?
Inquiry theme:
To understand that advertising infl uences the way we shop
In this unit the pupils will ...
9 read short texts, adverts and slogans
9 listen to dialogues and short texts
9 ask for and give information about shopping
9 learn how advertising infl uences the way we shop
9 learn how to bargain
9 learn how to make an advert
Lesson 1 Let’s go shopping!
Aims
Learning
outcomes
Vocabulary and
structure
Required
equipment
Educational:
- to learn new words related to the
topic
Developing:
- to enable pupils to talk about
advertisements, products and their
logos;
- to improve listening skills aimed
at getting detailed information
Socio-cultural:
- to raise awareness of advertising
and famous brands
By the end of the
lesson, pupils will
be able to talk about
diff erent products
and the way how
they are advertised.
Vocabulary
related to
advertisements
Textbook; the
DVD of the
book
Activity 1a Work in groups of 4. Look at the pictures. What do they sell? 5 min
Objectives: to introduce the topic;
to create a friendly atmosphere
STEP 1: The pupils look at the pictures.
STEP 2: Ask the pupils to think and say what purposes of these advertisements
are.
Activity 1b Choose one brand. Answer the questions. 8 min
Objectives: to develop speaking skills;
to raise awareness of logos
STEP 1: Ask the groups to choose one advertisement.
STEP 2: Ask them to describe the adverts by answering the following questions:
How do you know they sell that product?
What does the logo tell you?
Where can you buy this product?
Where is this product advertised?
104
Activity 2 Work in pairs. Identify your two favourite advertisements. (you do
not have to like the product). Answer the questions. 9 min
Objectives: to develop speaking skills;
to explore advertisements
STEP 1: Ask the pupils to choose two advertisements they like.
STEP 2: Ask the pupils to describe these advertisements. (Point out that they can
describe colours, shapes, forms, sounds, logos, etc.)
STEP 3: Ask the pupils to say what feelings they experience on seeing or hearing
these adverts.
Activity 3a Work in pairs. Look and answer the questions. 8 min
Objectives: to predict the content of the listening text;
to activate background knowledge and generate interest
STEP 1: Ask the pupils to look at the pictures and say what they see there.
STEP 2: Ask the pupils to answer the questions. Say they will check their ideas
in the next activity.
Activity 3b Listen and check your ideas. 5 min
Objective: to develop listening skills
STEP 1: The pupils listen to the DVD and check their ideas.
STEP 2: Ask how close their ideas were.
DVD script:
People all around the world enjoy drinking Coca-Cola. It is popular both
in America and the world. Its story started in the USA more than 100 years ago
but its recipe was diff erent from today. The name of Coca-Cola was the idea of
Frank Robinson, the book-keeper of Dr. Pemberton. In fact, Frank Robinson
created the fi rst famous Coca-Cola logo. In its fi rst year, Coke (a nickname for
Coca-Cola) was not a success. In 1887, Asa Candler bought the recipe from
John Pemberton. With a lot of advertising and a good business plan Coca-Cola
became one of the most popular drinks. In 1892, a second Coca-Cola company
appeared and this is the Coca- Cola Company that still stands today.
In fact, the fi rst bottles of Coca-Cola appeared in 1894, and the fi rst cans of
Coca-Cola in 1955.
There were a lot of advertisements in many newspapers and magazines, on
the posters and on many billboards on the roads. In addition, Coca-Cola also
used radio.
Many people think that Coca-Cola gave the picture of Santa Clause as an
old man in a red suit with a white beard. Today, the Coca-Cola Company is still
one of the largest advertisers in the world. It not only advertises in newspapers,
radio, television, fi lm and on the Internet, but also advertises at sporting and
other events. During the 1970’s one of the radio programmes produced a hit song
“I’d like to teach the world to sing”.
105
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