company that specializes in beds and mattresses might write a blog post explaining the pros and cons of
sprung mattresses as opposed to memory foam. Similarly,
"What is the best X?"
types of posts work in a
similar fashion. These types of posts help consumers make a sound decision, make you stand out as a
trustworthy authority figure - and are easy to put together.
Problem-solving posts
One of the main reasons that people search online is to find solutions to their problems, whether it be how
to sew a button back on to their shirt, how to house train their dog, or how a guy makes himself irresistible
to the opposite sex.
Focusing on the solution to problems, especially for businesses, is a great way to come
up with new ideas for blog posts and attract web traffic. Think about the problems that your customers want
to solve - and then use your expertise to tell them how you (or your business) can help. To use dogs as an
example, a pet store owner might blog about the best way to stop your dog from barking, or how to teach it
to sit or fetch. Think about how you can become an invaluable resource for your customers
and
for those
searching for solutions to their problems on the Internet.
List posts
‘List posts’ are extremely popular in almost any industry, as they can be read quickly and are great for
sharing,
e.g.
10 Top Marketing Tips For Your Blog
. There are three common types of list post: Brief list
posts are long, bulleted snippets of information that users can use as a platform to search for more detailed
information elsewhere (sometimes useful, but not always the best way to keep readers engaged on your
site!); detailed list posts provide more complex, valuable information - like these tips, and hybrid posts lie
somewhere in the middle.
Break news, offer opinion, and ask questions
Writing blog posts about breaking news within your industry sector is not only one of the best ways to come
up with new and original content, but it also positions you as an authority figure in the eyes of readers.
However, rather than simply regurgitating a press release or something you found on a big news site, frame
your story in a way that makes it relevant to your audience, positions you as an authority, and encourages
people to interact: offer an opinion, and ask readers to share their own as a way to drive engagement. One
of the easiest ways to illicit a response is to close your blog posts with a simple request,
e.g.
“What do you
guys think? Tell us in the comments
” You'll be surprised how much interaction this garners, especially if the
question you ask is simple and quick to answer.
Spin hot or detailed topics into multiple posts
One of the biggest challenges that many bloggers face is creating fresh content, week in, week out. One of
the techniques you can use to combat this is called "spinning".
In a nutshell, it involves taking one
important topic that you know your audience will lap up, and writing about it from a variety of different
standpoints. Let's take an article about painting a garden fence, for example. Several different blog posts
about that one topic might be:
‘A Beginner’s Guide to Painting A Garden Fence’; ‘5 of the Biggest Garden
Fence Painting Mistakes’; ‘Video: How to Paint A Garden Fence in 5 Easy Steps’,
or
‘How [Brand X] is
Revolutionizing Garden Fence Painting’
. Get the idea? Drilling down on individual topics like this (as
opposed to being more general) may be beneficial in terms of attracting people hunting for more specific
information or advice.
Guest posting
Offer to write guest posts on other influential blogger's blogs, and provide a link back to your own blog at
the bottom of the post in return, as part of the agreement. This is particularly useful if you manage to post
on a blog that is much more popular than yours! As well as guest posting on other blogs yourself, be open-
minded about other experts posting on yours, to help build a strong network of friends within your industry.
Celebrate milestones
As traffic to your blog grows, celebrate this in specific blog posts, thanking readers for their continued
support. Use these posts to highlight your most popular content so far, to encourage new readers to go back
and revisit, increasing page views and time on your site.
Note:
In an online world packed with strong opinions, research-backed blog posts are often more
persuasive (and therefore popular) than those that are solely story based. For this reason, quoting
authoritative resources, citing statistics and studies, or even showcasing your
own
data, can be an effective
way to back up your arguments, emanate credibility, and create stellar blog content that stands out from the
competition. For example, which blog post title would you be most likely to click on from the following:
"How to Run Faster and More Efficiently" or "How to Run 20% Faster and More Efficiently in 4 Weeks"
?
Where the circumstances call for it, the data-backed title will always win out.
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