30. Give information about the importance of advertising

30.Give information about the importance of advertising
Advertising is a powerful tool that can help you attract customers, inform them about your products and build customer trust. Most companies use some type of advertisement to help them promote their products or services. Understanding what advertising is and why it's important for organizations to use it can help you develop effective ads for your company. In this article, we explore the importance of advertising and offer some tips for how to create an effective advertisement
What’s advertising?
Advertising is any paid promotion of a product, service or idea meant to influence one or more people. It can take place on several mediums, such as print, radio, television and digital media. The main goal of advertising is to persuade someone to buy a project or perform an action.
31.How does advertising influence what people choose to buy?1
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The influence of advertising in everyday life is greater than many people realize. This is because the effects of advertising often work in subtle ways, to the point that many people do not even realize they are being marketed to when they alter their behavior after encountering advertisements.

Advertising Persuades People to Take Action
A quick look at a group of advertisements will show that they use similar language. Many advertisements are direct response advertisements, which are ads designed to make the viewer take a specific action now. Words and phrases often used in direct response ads include:

• 
  Buy now 
  
• 
  Book now
  
• 
  Click here
  
• 
  Get started
  
• 
  Try now
  
• 
  Start your trial 
  
• 
  Schedule your call 
  

Effective advertising does not just tell consumers what they will pay for a product, but it also communicates how the price they will pay relates to the product’s value, often showing them that they are saving money by making a purchase.