Party Plan
Network Marketing
Networking
Referral/Word of Mouth
Mail Order Houses (primarily
catalogues)
Direct Mail (flyers, postcards,
brochures, letters)
Mail Lists (LADS/SRDS)
Direct Response Display Ads
(coupons or 0800 number)
Classified Ads
Postcards
Piggyback/Inserts (e.g. your mailer
inside a VISA bill, newsletter,
paychecks)
Bounceback (mailer inside a
package being delivered to a
purchaser)
Yellow Pages
Daily Newspapers
Weekly Newspapers
Trade
Magazines/Journals/Newsletters
(e.g. Restaurant Management
Magazine)
Consumer General Magazines (e.g.
Time Magazine)
Consumer Special Interest
Magazines (e.g. Tennis Magazine)
Company/In-House Newsletters
Your Own Newsletter
Television
Infomercial
Radio
Paid Radio talk Shows
Public Relations (P.R.)
Sponsorship
Fund-raiser
Corporate/Government
Sponsorship
Signage
Billboards/Benchboards/Busboards
Video/DVD
FAX
Cable TV
Catalogues
Internet Marketing (this involves
hundreds more strategies!)
Copyright © Inspired Group Ltd 2010 – All Rights Reserved
57
Millionaire Secret #18
–
Know What Kind Of Wealth Creator You Are
In his book ‘Your Life Your Legacy’, Roger Hamilton explains that
there are 8 types of Wealth Creators.
When you know what type you are (each has strengths and
weaknesses), you can hire people or join forces with people who
complement your strengths. He calls this
‘Wealth Dynamics’.
The 8 types are:
Mechanic –
creates wealth by putting systems in place
Creator –
creates wealth by creating products and businesses
Star –
creates wealth by attracting people to a cause or public speaking, etc.
Supporter –
creates wealth by managing people and teams
Deal Maker –
creates wealth by selling and negotiating deals
Trader –
creates wealth by buying and selling, or trading the markets
Accumulator –
creates wealth by accumulating income-producing assets
Lord –
creates wealth by acquiring assets that grow in value over time
I am a ‘Creator/Star’. I create
wealth by creating products
and seminars, and by speaking.
When I ran my first seminar
business, I had 7 members of
staff and offices… I had to be
the Creator, the Star, the
Supporter, the Dealmaker, the
Mechanic… nearly killed me.
☺
But when I read this book,
towards the end of 2006, I
realized I needed to get a team
of people on board that
complemented my skills.
For example, ‘Creators’ are
great at starting something,
but terrible at managing things
and putting systems in place!
Copyright © Inspired Group Ltd 2010 – All Rights Reserved
58
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