2. Strategies for successful writing

1. The company can’t stay in control of its messages if it stays off social media because social media and technology is used by so many people. Social media helps people to form conversations and share information. They have recently become a major force in both internal and external business communication. It is impossible to imagine successful business without social networks and it’s very complicated to control business messages without social media nowadays.

2. Strategies for successful writing:

Using a conversational approach

Avoiding lectures

Writing informally but carefully

Making informative headlines

Getting and staying involved

Avoiding indecent promotional efforts

Being honest

Thinking carefully before posting

3. Leveraging use of social networks for business purposes is ethical only if we do it to meet the needs of our connections. Everything has a social networking component and we need to know how to leverage them. When people participate in different social networks, they have different expectations associated with them. That’s why it’s important to know what network fits our business goals.