1. Why is New Product Development necessary? Importance of New Product Development strategy



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Almenova Aysultan (Marketing)

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During product development, each journey to a finished product is different and every industry has its own unique set of quirks involved in creating something new. If you find yourself struggling to figure it all out, remember that every product that came before yours had to overcome the same challenges.


By following these steps as you undergo your own product development process, you can break down the overwhelming task of bringing a new product to market into more digestible phases.
No matter what you’re developing, by putting in all the necessary preparation—through researching, planning, prototyping, sourcing, and costing—you can set yourself up for a successful final product.
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