1-theme: telecomunication


Entertainment, news, and advertising



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Entertainment, news, and advertising - In cultural terms, telecommunication has increased the public's ability to access music and film. With television, people can watch films they have not seen before in their own home without having to travel to the video store or cinema. With radio and the Internet, people can listen to music they have not heard before without having to travel to the music store.

Telecommunication has also transformed the way people receive their news. A 2006 survey (right table) of slightly more than 3,000 Americans by the non-profit Pew Internet and American Life Project in the United States the majority specified television or radio over newspapers.

Telecommunication has had an equally significant impact on advertising. TNS Media Intelligence reported that in 2007, 58% of advertising expenditure in the United States was spent on media that depend upon telecommunication.


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